All the pages should look the same as the others. It will make your site flow more smoothly, with no abrupt changes in style.
Use good quality pictures
No, that shady photo you took on your phone is not going to cut it. Yes, professionally taken photos are best, but if not, gather up some good shots. The old adage of one picture being worth a thousand words rings true, especially when that less-than-stellar photo slaps them in the face on the home page.
Avoid using animated clip art for your Web site
Yes, it might have been popular a few years ago, but animated clip art is, in reality, cheesy.
Don’t autoplay Music To Open Your Web site
Know how you always turn down your computer’s volume because that intro music bothers you? Yeah, others will do it to your site as well.
Use Well-Written, Thought-out Content for your Web Site
While dynamic layout will draw visitors to your page, lack of content will not bring them back. And it won’t help getting your site listed on Google or the other search engines. Use as much useful information as you can when describing your products or service, while keeping it brief and concise. Don’t keep your visitors guessing.
Keep your Web Design Layout Simple
While it may seem logical to add as much as possible to a page, the bottom line is that clutter confuses readers. On the flipside, don’t just have one sentence or try for that minimalist approach. The one line that you think describes everything about your site may not mean anything to a reader.
Use your domain name as part of your email address
Nowadays, since many people change Internet service providers more often due to better prices or service, it’s better to use your domain as an email address. Even if you don’t use Webmail or Outlook to view and respond to email, an email such as email@example.com (rather than firstname.lastname@example.org, for example) can be forwarded to whatever email you choose. Not only does it keep you from having to print new stationary whenever you change your email address, it’s also easier to remember, and you won’t have to change it on every page of your Web site.
Don’t turn your Web site into a flea market
No, you’re not going to get rich by adding that button they sent you to your site. While there are countless Web site promotions offering percentages for various products sold from your site, the truth of the matter is that, unless your site receives millions of hits a day, exhibiting these items will not only fail to bring substantial revenue, it will make your Web site lose its focus.
Renew your domain name!!
Too often, folks who purchase a domain forget to renew it when required. If you get a renewal notice, heed it and renew the domain name ASAP. I will not receive such a renewal notice, since I am not the registered owner of your domain name. If you fail to renew your domain, you stand a strong chance of losing it. If you used an email address that is no longer available as an administrative contact, you must make it your business to make sure when it expires — before it is too late.